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Our Leadership Team
Meet the experienced professionals driving excellence and
innovation in hospitality management

Vinod Kumar Sharma

Vinod Kumar Sharma

President & CEO

Vinod Kumar Sharma is the Founding Principal, President, and Chief Executive Officer of JSR Hospitality. Since founding the company in 2001, he has led its strategic vision, growth initiatives, and operational excellence, transforming it into a dynamic and expanding hospitality enterprise.

As Chief Executive Officer, Mr. Sharma provides overall corporate leadership, directing long-term strategy, capital allocation, acquisitions, and development initiatives. He oversees portfolio performance across all assets while establishing the operational standards and financial discipline that drive sustained profitability and brand strength.

With deep expertise in hospitality investment and asset management, Mr. Sharma plays an integral role in sourcing and executing acquisitions, structuring development projects, and cultivating key industry partnerships. His executive leadership continues to position JSR Hospitality for disciplined expansion, operational distinction, and long-term value creation.

Francis Penalba

Vice President of Operations

Francis Penalba serves as Vice President of Operations at JSR Hospitality Management, where he leads the strategic and operational oversight of the company’s entire hotel portfolio, including both mid-scale and full-service properties. In his role, Francis is also actively involved in acquisitions, development initiatives, and financial strategy, balancing detailed revenue analysis and forecasting with long-term portfolio growth objectives.

Francis brings more than two decades of hospitality leadership experience. He began his career at Hilton Sunnyvale, building a strong operational foundation across limited- and full-service hotels. Over the years, he advanced through key leadership positions, including General Manager, Regional Director of Operations, and Regional Manager, developing deep expertise in multi-property oversight, team leadership, and performance optimization.

Prior to joining JSR, Francis served as Regional Manager for Hogan Hospitality Group, where he oversaw key properties throughout Northern California. His career includes experience with some of the industry’s most recognized brands, including Marriott Hotels, Hilton Hotels, and IHG, as well as independent boutique hotels in San Francisco.

Francis holds a degree in Business Administration from Penn State University and is recognized for his results-driven leadership style and operational excellence.

Francis Penalba
Paras Sharma

Paras Sharma

Vice President of Finance

Paras Sharma serves as Vice President of Finance at JSR Hospitality Management, where he plays a pivotal role in driving the company’s strategic growth and financial performance. He leads acquisition efforts for JSR and its partners, identifying and evaluating new investment opportunities while overseeing due diligence and financial structuring. Paras is actively involved in the design and entitlement phases of development, collaborating closely with architects, engineers, franchise partners, and government officials to ensure successful project execution.

His expertise spans the full asset lifecycle, including renovations, conversions, acquisitions, and ongoing asset management, ensuring each property achieves operational excellence and long-term value. Paras oversees all financial operations at JSR, safeguarding owner and partner investments through disciplined financial management and strategic oversight.

Prior to joining JSR, Paras served as Development Manager at Thompson Builders Corporation, where he worked alongside the CFO to achieve financial objectives across multiple development projects.

Paras holds a degree from California Polytechnic State University, San Luis Obispo.

Shivi Sharma

Vice President of Business Development

Shivi Sharma serves as Vice President of Business Development at JSR Hospitality Management, where he supports the firm’s acquisition and development. In this role, he is responsible for identifying growth opportunities, structuring investments, and cultivating strategic partnerships that strengthen and expand the company’s hospitality portfolio.

In addition to acquisitions and development, Shivi plays an integral role in brand strategy, property positioning, and asset performance initiatives across JSR’s platform. He also provides leadership and oversight across multiple businesses within JSR Hospitality Management, ensuring alignment between daily operations, investment goals, and the organization’s long-term vision.

Shivi is a graduate of University of California San Diego, where he developed a strong foundation in business and strategic leadership that continues to guide his work in the hospitality industry.

Shivi Sharma
Khatera Matthes

Khatera Matthes

Corporate Director of Human Resources

Khatera Matthes serves as Corporate Director of Human Resources at JSR Hospitality Management, where she leads HR strategy, talent management, employee relations, compliance, and workforce initiatives across the company’s growing hotel portfolio. She partners closely with executive leadership to support organizational growth, strengthen workplace culture, and build high-performing teams.

With more than 15 years of leadership experience spanning hospitality, staffing, federal contracting, and military support operations, Khatera has led recruitment, labor and employee relations, compliance programs, training initiatives, and workforce planning for organizations ranging from large federal contractors to multi-property hospitality operations.

Prior to joining JSR, Khatera held leadership roles within the staffing industry, overseeing human resources and operations for workforces of more than 200 employees across multiple client locations. Her experience includes talent acquisition, workforce development, compliance management, employee engagement, and operational support in fast-paced, growth-focused environments.

Earlier in her career, Khatera spent more than a decade supporting military and civilian personnel operations at the U.S. Army National Training Center at Fort Irwin, California, where she gained extensive experience in workforce administration, training, operational planning, and personnel management while supporting mission-critical operations.

Khatera holds the SHRM-CP designation and is recognized for her practical, results-driven leadership approach, employee relations expertise, and ability to develop strong teams, foster positive workplace cultures, and align human resources strategies with organizational objectives.

Haydee Valentin

Corporate Director of Market Growth

Haydee Valentin serves as Corporate Director of Market Growth, bringing in more than two decades of hospitality, sales and marketing leadership experience. She has successfully driven revenue growth, increased market share, and led commercial strategies for nationally recognized hotel brands, including Hilton, Sonesta, Marriott, and IHG. Throughout her career, she has consistently delivered exceptional financial results while helping newly opened and repositioned hotels achieve long-term success.

In her role, Haydee leads portfolio-wide sales, marketing, and revenue initiatives, partnering closely with property leadership to maximize performance and profitability. Her expertise includes business development, revenue optimization, strategic partnerships, and multi-property commercial leadership. She is passionate about mentoring teams, building lasting client relationships, and creating innovative strategies that deliver value for hotel owners. Haydee holds a Bachelor of Hotel and Restaurant Administration from the University of the Philippines, providing a strong foundation for her successful career in hospitality.

Haydee Valentin
Sheikh Idrees

Sheikh Idrees

Corporate Controller

Sheikh serves as the Corporate Controller of JSR Hospitality, bringing more than 25 years of financial leadership, accounting, and advisory experience. A Certified Public Accountant and member of the American Institute of Certified Public Accountants (AICPA), he has developed extensive expertise serving Fortune 500 companies and high-net-worth individuals throughout his distinguished career.

Prior to joining JSR Hospitality, Sheikh spent over two decades with PricewaterhouseCoopers (PwC) and KPMG, two of the world's leading public accounting firms. During his tenure, he worked with a diverse portfolio of clients, including The Walt Disney Company (including ABC Television Network and ESPN), Delta Air Lines, AT&T Broadband (now Comcast), Precision Castparts Corp., and several venture capital firms.

As Corporate Controller, Sheikh oversees JSR Hospitality's accounting operations, financial reporting, internal controls, budgeting, compliance, and financial analysis. His deep experience in financial management and operational oversight helps ensure the company's fiscal integrity while supporting strategic growth across its expanding hospitality portfolio.

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